Hi There - I'm Fernando
I've spent the last two decades riding the thrilling waves of the tech industry, navigating its rapid changes and evolving landscapes.
My career has spanned tech giants, mid-size companies, and early-stage startups, giving me a comprehensive view of the growth challenges and opportunities at every stage of business cycle.
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By day, I'm a growth marketing maverick, helping SaaS companies skyrocket their success through the magic of Product-Led Growth (PLG). My journey has taken me from spearheading eBay's Latin American expansion to revolutionizing food delivery at Favor, and now pioneering audio and video intelligence at Rev. Along the way, I've founded my own growth consultancy, advised hyper-growth startups, and even ventured into the investment world as part of Redwood Ventures' investment committee.
But my passion for growth extends beyond the boardroom. I'm a dedicated writer and speaker, sharing PLG strategies and best practices through my newsletter, "The Growth Pulse," and as a keynote presenter at industry events. My insights have helped countless professionals navigate the ever-evolving landscape of SaaS and PLG.
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When I'm not immersed in growth metrics or brainstorming the next big SaaS innovation, you'll find me cherishing moments with my wife and two amazing kids. And yes, if you hear someone cheering a bit too loudly for FC Barcelona, that's probably me – explaining the finer points of tiki-taka to my family has become something of a tradition!
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So, whether you're here to talk shop about PLG strategies or just curious about how one juggles a high-octane career with family life, you're in the right place. Let's dive in and explore the exciting world of growth, tech, and maybe a little bit of soccer magic!
Pioneering Growth in the Digital Age
With over two decades of experience at the forefront of growth marketing, I've had the privilege of driving transformative strategies for both startups and established brands across B2B and B2C landscapes.
My Journey
My career has been defined by a relentless pursuit of innovative growth strategies. From spearheading eBay's expansion in Latin America to revolutionizing the food delivery industry with Favor, I've consistently pushed the boundaries of what's possible in digital marketing and product-led growth.
Expertise in Action
As the founder of True Growth Co., I've helped the fastest-growing startups in Latin America unlock their potential through experimentation and product innovation. My approach combines data-driven insights with creative problem-solving, resulting in strategies that not only acquire customers but also engage and retain them for the long term.
Advisor to Hyper-Growth Startups
My passion for growth extends beyond my own ventures. I've had the privilege of serving as an advisor to several hyper-growth startups, including:
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Jüsto.mx: Revolutionizing online grocery in Latin America
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Parco: Innovating in the parking and mobility space
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Felix: Transforming healthcare accessibility
These advisory roles allow me to share my expertise while staying at the cutting edge of emerging market trends and innovative growth strategies.
Shaping the Future of Tech
As a member of the investment committee at Redwood Ventures, I play an active role in identifying and nurturing the next generation of tech innovators. This position allows me to contribute to the broader tech ecosystem, helping promising startups access the capital and guidance they need to scale successfully.
Sharing Knowledge
My passion for growth extends beyond my own ventures. I'm committed to empowering others with the insights and strategies that drive success in the SaaS world:​
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The Growth Pulse: I run a popular Substack newsletter called The Growth Pulse, where I regularly share the strategies fueling the growth of thriving SaaS subscription businesses. This newsletter offers readers an insider's look at what's working right now in the fast-paced world of SaaS growth, delivered straight to their inbox.
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Executive Education: My online programs for marketing and product executives have reached over 500 graduates in just 18 months, helping to cultivate the next generation of growth leaders.
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Startup Insights Podcast: My podcast for startup entrepreneurs and tech executives has garnered over 1 million downloads, reflecting the tech community's hunger for practical, actionable growth insights.
Through these platforms, I'm able to share my experience, stay connected with the latest trends, and contribute to the broader conversation about growth in the tech industry. It's my way of giving back and ensuring that the knowledge I've gained over two decades in the field continues to fuel innovation and success for others.
Current Focus
As Chief Marketing Officer at Rev, I'm leading the charge in redefining how businesses leverage audio and video intelligence. My focus is on creating product-led growth strategies that not only drive user acquisition but also foster long-term engagement and value creation.
I Write About Three Main Topics To Help You Grow Your Business
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Innovative PLG Strategies from SaaS Companies
Get the inside look on Product-Led Growth tactics that are driving success for top SaaS businesses. Real examples, actionable insights.
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Tools to Optimize Your GTM Motion
Learn how to foster a team that eats, sleeps, and breathes growth. Practical tips for transforming your company culture.
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