FERNANDO TRUEBA GRIS

I help companies grow faster, better, smarter.

BUSINESS EXECUTIVE AND GROWTH EXPERT

I’m a marketing and product executive, and entrepreneur with over 18 years of experience driving exponential growth for startups and Fortune 500 companies in the US and Mexico. 

My track record includes the launch and growth of multi-million dollar products and businesses for companies such as eBay, Johnson&Johnson, Favor Delivery, RedBull, and Microsoft.

On the consulting side, I’ve helped companies in fin-tech, consumer-tech, SaaS, and e-commerce implement growth methodologies to accelerate customer acquisition and maximize customer value. 

I’m an angel investor and advisor for numerous startups in Silicon Valley, New York, and Mexico with focus on growth strategy, business model definition, product experience, and go-to-market strategy.

My podcasts, True Growth ranks among top 20 podcasts for entrepreneurs in Latin America.

Father of two, husband of one. Passionate about sports (go Barça!), technology, experimentation, food, travel, learning the amazing stories behind inspiring people, and hopeful to make a positive impact in the people I’m lucky to cross roads with.

A BRIEF SUMMARY OF WHAT I'VE DONE

Listen to
my podcast

Listen to the fascinating stories of the people behind the most innovative startups in Latin America.
New episodes every week.

BECOME A
master in growth

Learn the tactics, methodologies, and strategies behind the world’s fastest growing companies.

UNLOCK YOUR
FULL POTENTIAL

Give your team the tools and methodologies they need to unlock sustainable growth for your business.

¿QUIERES CONOCER

EDUCATION. MENTORSHIP. ADVISORY.

MBA

FUQUA School of Business at Duke University

BS, INDUSTRIAL ENGINEERING

ITESM

MENTORSHIP

NUMA NYC

Duke Gen

Victoria 147

STRAP Technologies

INVESTMENTS

NEBIA, INC.

BRIDGE PARTNERS

WHERE I THRIVE

GROWTH

Accelerated growth through full funnel rapid experimentation, channel optimization, and inbound marketing.

STARTUPS

Find product-market-fit, define go-to-market strategy, and skyrocket growth without breaking the bank.

PRODUCT DEVELOPMENT

Design, test, optimize, launch amazing products in the B2B and B2C space.

Available for keynotes, consulting work, training, and advisory board positions.

GET IN TOUCH

You are the only one standing between who you are today and who you want to become.